our mission

Garayis Initiative for Preserving and Promoting the Authentic Emirati Attire

The traditional Emirati attire is more than just clothing; it is a symbol of dignity and belonging, reflecting the noble values and deep-rooted traditions of the Emirati people. With this vision, the Garayis Initiative was launched to highlight the importance of safeguarding this cultural heritage and to introduce younger generations to its historical and cultural significance.

Objectives of the Initiative:

• Preserve national identity and strengthen the spirit of belonging to the authentic Emirati heritage.

• Educate the younger generation about the traditional attire as one of the most prominent symbols of Emirati identity.

• Honor artisans and designers who continue to craft this attire with elegance and quality.

• promote the attire in different new Ai theme to goes with.

This initiative emphasizes that heritage does not fade with modernity, but rather complements it. The traditional attire is a history worn and an identity told—preserving it means preserving the soul and values of the

It’s a history worn, and an identity told..